Discover SHe Label

Discover our label

SHe, Safe & Happy everywhere is our promise to all women.
We are the only independent and global label to certify hotels
meeting their female guests expectations.

Our exclusive survey

Women represent 64 % of global travelers and 52 % of business travelers.
Together with Marie Claire, SHe Travel Club launched an exclusive survey on a panel of 5 000 women in 5 countries
to understand what really matters to them:

0 %

Women consider that the hospitality sector does not fully meet their needs as traveler.

0 %

Women consider that SHe Travel Club label will be a key decision factor to book a hotel.

0 %

Business female travelers consider their companies should prioritize their safety when booking hotels. 

Our 3 levels of certification:

Silver – Gold – Platinum

Discover our 4 pillars

We work with hotels and experts to understand and breakdown the best practices to make hotels more adapted to their female clientele.


■ Fully secured room with double door lock
■ Spyhole
■ Lit up corridors
■ 24 hour front desk presence


■ Emergency kit available with sanitary pads, makeup & nail polish removers
■ Hand-held shower heads
■ Full length mirror
■ Separated shampoo & conditioner


■ Employees trained on women’s needs
■ Beauty & fitness services on demand with flexible hours
■ Yoga mat on demand
■ Concierge recommendations for local activities adapted to women


■ Diverse and healthy menus options at breakfast and other meals
■ Diverse and healthy menus at bars, restaurants and in-room dining
■ Table d’hôtes
■ Special training for bar employees towards women